LinkedIn Content Design Internship - Exercise

LinkedIn’s mission is to connect the world's professionals to make them more productive and successful. While we’ve historically focused on connecting people through a social network platform, we’ve recently invested heavily in creating teleportation technology to minimize business travel time and encourage in-person connection. Our engineers have created a fully functioning mobile app that transports the user and the device to a different location in a matter of minutes.
We need your help creating a 3-screen onboarding experience. These will be the first 3 screens a user sees after opening the app for the first time. Assume you’re working with a designer who will provide visuals. Please draft copy for each of the 3 onboarding screens, along with an explanation of why you chose your messaging.

Additionally, we need to get the word out! We’ve been considering a marketing email, a sponsored post in members’ LinkedIn feeds, or possibly a push notification. Please brainstorm the best way to tell the world about our new teleportation technology, and draft the announcement according to the format you recommend.
There’s no specific expectation for the format; you can use everything from Word docs to wireframes. But we do expect to see your suggestions for content and encourage you to be prepared to explain how you arrived at your final content and experience. Feel free to include any questions you would ask project managers and any assumptions you made about functionality.

LinkedIn

About

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

Vision

Create economic opportunity for every member of the global workforce.

Mission

The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.

Audience

Current Experience Example

Assumptions

Audience

At launch, the target audience for this app are users who are tech-savvy.

Onboarding Experience

Considering the audience is tech-savvy, the content for this onboarding experience was designed to be succinct in written content with the support of imagery.

Marketing

The marketing experience was designed to be minimalist and to the point. The main message is “We’re bringing people together. Literally. Learn more about LinkedIn’s new teleportation feature.”

Content

The content was based on the idea that if users want to learn more about the new teleportation feature, they will search for that information. Therefore, this onboarding experience and marketing are designed to be minimalist at heart.

Branding

The design and content of this project were based on LinkedIn’s Brand Guidelines.

LinkedIn Branding Guidelines

3-screen onboarding experience

Alt text for screen readers: smartphone mockup. Four screens are shown tilted in to the right on the upper right of the image. LinkedIn logo and the word “Teleportation” located on the bottom left.

Alt text for screen reader: LinkedIn logo and the sentence “Screen 1” located on the upper left. Smartphone mockup at the center of the image. The mockup presents two human figures facing each other and holding phones. Behind them is a circle with divisions to show that figures are in different places. On top of the circle it reads “Welcome to your new way to connect.” Below the circle there is box-like button titled “Teleportation”. Bellow the button there are three dots,( first one grey, the other two white) representing which screen is currently showing. LinkedIn logo shown below dots.

Alt text for screen reader: LinkedIn logo and the sentence “Screen 2” located on the upper left. Smartphone mockup at the center of the image. The mockup presents four circles mimicking an online interaction between two users. The first circle is located on the upper left and contains the image of one hand holding a smartphone and another pointing at it. In the smartphone screen it reads “Request Teleportation. Cancel. Confirm". The second circle is located on the upper right and contains the image of two hands holding a smartphone. In the smartphone screen it reads “You’ve received a teleportation request. Accept. Decline." The third circle is located on the bottom right and contains the image of one hand clicking the screen. In the smartphone screen it reads “You’ve received a teleportation request. Accept. Decline." The hand is clicking “Accept.” The fourth circle is located on the bottom left and contains the image of a hand holding a smartphone. In the smartphone screen it reads “Your teleportation request has been accepted. Please remain still. Teleportation will begin in 5 seconds." Bellow the button there are three dots,( second one grey, the other two white) representing which screen is currently showing. LinkedIn logo shown below dots.

Alt text for screen reader: LinkedIn logo and the sentence “Screen 3” located on the upper left. Smartphone mockup at the center of the image. The mockup presents a gif two human figures facing each other and holding phones. The human figure to the right start appearing slowly as if it was being teleported. Behind them is a circle showing they are in the same location. On top of the circle it reads “Teleportation. We bring people together. Literally” Below the circle it reads “To teleport back to your initial location, press End Session.” Below this sentence there is box-like button titled “Start teleportation”. Bellow the button there are three dots,( third one grey, the other two white) representing which screen is currently showing. LinkedIn logo shown below dots.