Optimizing “Discrimination” NVMC & Behavior/Violence Tags for the U.S. Market
This report examines the optimization of how Netflix flags and communicates non-visual mature content (NVMC) related to discrimination in the U.S. It recommends a U.S.-specific discrimination scale, updated ratings guidelines, override-only advisories, optional stereotype tags, targeted research (language × discrimination; stand-up × discrimination), and scalable product/ML solutions. The approach aligns with global standards (BBFC, Australia) and U.S. peers (Disney+, Max/HBO).
Designing a New Ratings & Age Classification System for Online Games
This report proposes a new ratings and age classification system for Netflix games. It recommends a multi-dimensional scale covering content, interactivity, monetization, discrimination, and online risks; updated reviewer playbooks; override-only advisories and optional tags; targeted research on toxicity, UGC, and monetization; and ML + reviewer tools for scale. The model adapts ESRB/PEGI/IARC standards while aligning with Netflix’s ecosystem.
